As the first and only in-house designer on the marketing team, every day at AdDaptive looks slightly different. My primary responsibilities include supporting the daily development of original content, creating visuals for presentations, graphics, and various marketing materials, and helping to evolve marketing and communication through brainstorming, problem-solving, and new visual storytelling methods. I collaborate with and support the sales and accounts teams to develop and execute design strategies that achieve project goals, support client communications, elevate the brand, and drive engagement.

Upon being promoted to senior graphic designer in 2022, I was entrusted with redesigning the company’s logo and visual identity. This was an extensive, in-house, and collaborative initiative that directly impacted all teams. My contribution to this large, in-depth project was being fully immersed from concept to completion and collaborating with the brand strategist, VP of marketing, and the company’s co-founders. The project included extensive planning and project management, visual research for art direction, presenting concepts, preparing final files, and implementation. I also developed brand guidelines and design standards, ensuring consistency across all teams and platforms.