COMING SOON.

Dad Thoughts is a brand spotlighting dads' mental health. As fatherhood changes—dads becoming more involved, emotional, and reflective—there remains limited opportunity for open conversations about it. Dad Thoughts encourages fathers to express their joys and struggles, reflect, and connect, grounded in a simple message: dads have thoughts, too, and they should share them.

My Role
Art Direction
Brand Identity
Apparel Design
Ad Campaign

Strategy & Messaging
Joe Paratore

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